Post by Munich Airport International

𝗚𝗲𝗼𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝗮𝗹 𝗶𝗻𝘀𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆. 𝗣𝗮𝗻𝗱𝗲𝗺𝗶𝗰𝘀. 𝗙𝘂𝗲𝗹 𝘃𝗼𝗹𝗮𝘁𝗶𝗹𝗶𝘁𝘆. 𝗦𝘂𝗽𝗽𝗹𝘆‑𝗰𝗵𝗮𝗶𝗻 𝘀𝗵𝗼𝗰𝗸𝘀. The airline–airport–retailer ecosystem is operating under constant pressure and these disruptions have made one thing clear: 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘯𝘰𝘯‑𝘢𝘦𝘳𝘰𝘯𝘢𝘶𝘵𝘪𝘤𝘢𝘭 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘮𝘰𝘥𝘦𝘭𝘴 𝘢𝘳𝘦 𝘯𝘰 𝘭𝘰𝘯𝘨𝘦𝘳 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘵 𝘦𝘯𝘰𝘶𝘨𝘩.   That’s why Flughafen München will launch the 𝗠𝗨𝗖 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 at APEX FTE EMEA & Ancillary & Retailing in Dublin.   Dr. Jan-Henrik Andersson, Chief Commercial Officer at Munich Airport, will introduce a new way of thinking about collaboration, not as a concept, but as a commercial operating discipline. Alongside industry leaders Martin Streinz (Miles & More), Ian Upton (Heathrow) and Emre Devrim (AJet), Martin Kamlah (VP – Professional Services, Munich Airport International) will explore how this thinking can be applied across different operating realities.   At #MAI, our role is to take this further- translating the Playbook into 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝗯𝗹𝗲 𝘁𝗼 𝗮𝗶𝗿𝗽𝗼𝗿𝘁𝘀 𝗼𝗳 𝗮𝗹𝗹 𝘀𝗶𝘇𝗲𝘀 through a forthcoming white paper that follows the launch.   👉 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗰𝗼𝗺𝗲 𝗶𝗻. We’ve launched a 2‑𝘮𝘪𝘯𝘶𝘵𝘦 𝘊𝘰𝘯𝘯𝘦𝘤𝘵𝘦𝘥 𝘈𝘪𝘳𝘱𝘰𝘳𝘵 𝘴𝘶𝘳𝘷𝘦𝘺 to capture what’s really holding collaboration back - incentives, data, governance, execution. 📲 𝗦𝗰𝗮𝗻 𝘁𝗵𝗲 𝗤𝗥 𝗰𝗼𝗱𝗲. 𝗧𝗮𝗸𝗲 𝘁𝗵𝗲 𝘀𝘂𝗿𝘃𝗲𝘆. 𝗠𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝘃𝗼𝗶𝗰𝗲 𝗰𝗼𝘂𝗻𝘁. Your input will directly shape the white paper and help move our industry from collaboration rhetoric to commercial reality.   🤝 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗮𝘁 𝗙𝗧𝗘 𝗗𝘂𝗯𝗹𝗶𝗻 𝗮𝗻𝗱 𝗵𝗲𝗹𝗽 𝘀𝗵𝗮𝗽𝗲 𝘄𝗵𝗮𝘁 𝗰𝗼𝗺𝗲𝘀 𝗻𝗲𝘅𝘁. #ConnectedAirport #CommercialCollaboration #AviationEcosystem #AncillaryRevenue #AirportRetail #FTE2026’