Post by Christoph A. Mueller

A new Chapter for M. Today we proudly introduce the Leica M EV1 - the first M with an integrated electronic viewfinder. Designed with purpose - beautiful, puristic and unobtrusive - the EV1 is a magnificent addition to the M portfolio and invites more creators to begin (or continue) their M journey, unleashing the full potential of their M lenses and expanding what the M experience can be. 📷 I am deeply grateful to everyone who helped bring this from idea to market launch - for your advice, perseverance, and patience - and to all our stakeholders for the trust placed in me and the team. Special thanks to Stefan Daniel, Jesko von Oeynhausen, Maike Harberts, Nico Köhler + Team, Alex Stamm, Markus Klug, Chris Luchowiec, Martin Decker + Team, Andrea Michelangelo Pacella, Alex Althof, Matthias Goldbach, Andre Pittner, Ansgar Wehnge, Nathan Brophy, David Garcia-Nelles, Elisa Teske, Kurt Doyran, Melanie Hartmann + Team, Johannes Winter and much more - not to forget our dedicated field testers, who accompany our product developments with meticulousness and patience until final maturity! 🙏 This is a new chapter in the Leica M story. I warmly invite you to be part of it. 🚀 👉 Learn more: https://lnkd.in/gjx4SSEH #LeicaMEV1 #LeicaM #LeicaCamera #MSystem #Photography