Post by Mucker Capital

How should a startup position itself in a mature category? In our latest Mucker Growth Series recap, Anthony Pierri of FletchPMM breaks down three core positioning strategies for startups. One of them: positioning in a mature category. When buyers already understand the category, the strategy is to call out the category name front and center, then say what makes you better than the other vendors in it. Anthony uses the iPhone as an example. If it is positioned as a phone, it competes with other phones. If it is positioned as a computer, it competes with computers. The category determines who your competition is. And differentiation is relative to the competition, which is relative to the category. Full webinar + the other two strategies: https://lnkd.in/e3PKv_q7

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