Post by MTM

Mention "personas" in a room of UX and product people, and you get instant division. Some lean in, others brace for a debate. Why? Because many personas have become "posters on a wall" —fluffy details ("Loves chai lattes") instead of actionable insight. People aren't frustrated with personas. They're frustrated with what personas became. At the MRS User Research Conference, MTM's Michael Thompson and Eva Muhr explored this tension. The finding? Personas aren't dying. They’re evolving. In this article, Senior UX Researcher Eva Muhr breaks down the five rules for building personas that actually influence decisions—and how they become a competitive advantage. Read the full analysis here: https://lnkd.in/eapwSBEi #MTM #UX #UserResearch #Personas #ProductDesign #MRS