Post by Alessandro Benigni

We spent the last 12 months obsessing over a problem everyone else seemed to ignore. GEO or SEO are not a real meritocracy. And almost nobody says it out loud. Your product can be better, faster, and cheaper than your competitor's, and you will still lose the search results, and now the AI answers, because citations and backlinks are bought, not earned. The unicorns have the budgets and the relationships. Everyone else watches from the sidelines. And it's not that SEOs are cutting corners. Most of the conversation lives around technical and on-page SEO, meta tags, site speed, headings, because that's the part you can actually control on your own. Off-page is where rankings and visibility are really won, but outreach is so expensive and so time-consuming that even great SEOs and agencies get priced and workloaded out of doing it properly. So the work that moves the needle most is the work almost nobody can afford to do at scale. Today you have two options. Pay an agency huge per-link markups for backlinks and citations. Or dig through marketplaces packed with "opportunities," where in the GEO era most won't earn you a single AI citation, and they're still overpriced. So we spent a long time building the third option. In 45 days, you'll be able to run your own outreach. For free (aside from around 35 euros a month for APIs and email boxes). Pitching paid placements or free inclusions, focused only on the citations that actually make a difference on Google's AIO, AI Mode, and the other AI chatbots. Unlimited campaigns, unlimited websites, unlimited pitches, all for free, while barely lifting a finger. On-page or off-page, you finally get to own both, with the outreach running entirely on its own. No huge retainers. No useless marketplace credits. Your campaigns, your inboxes, your data. The goal is simple: let a small team earn the mentions a unicorn buys. Pitchref.link opens soon. Link in the GIF if you want in.