Post by Mpact

Airbnb became a verb. Peer-to-peer car sharing did not. We spent 90 minutes in Vienna trying to figure out why. At Mpact's co-organized conference, Shared Mobility Rocks, we ran a workshop where we asked mobility professionals and students to think about mobility outside of mobility. Looking at Airbnb, Spotify, Nike, the LEGO Group. Not to copy the product, but to sample the principle. Both Airbnb and peer-to-peer car sharing ask the same thing of people: trust a stranger with something valuable. One scaled to 8 million listings across 220 countries. The other is still trying to become a habit in most parts of the world. Nobody in the room had a clean cut answer, although the ideas were pointing the same direction: the next phase of shared mobility will not be won with better apps or bigger fleets. It will be won by whoever figures out how to build trust and a sense of belonging at scale. We do not have a technology problem. At Mpact, we know where to focus on within our new innovation cell. Want to know more? 🧐 Find the full article in the comments (including the tractor pitch nobody saw coming and the two people who sang their idea on the rhythm of 'We will rock you'). Photos, courtesy of Wiener Linien Shared Mobility Rocks is a concept of Mpact & Way To Go