Post by Movers+Shakers

There's a new epidemic of cosmetic crime. 🕵‍♀️ What started as stolen makeup in "Cosmetic Criminals," has escalated into what we call full-blown vanity vandalism: the cultural phenomenon of beauty products overtaking vanities everywhere, often caused by irresistibly affordable beauty. "Vanity Vandals," a 9-minute true-crime mockumentary, took a highly relatable cultural tension and applied a comedically serious, prestige true-crime lens. And in just the first week, the results speak for themselves: 📰 3B Press Impressions 👀 40M Views Across Social 💞 92% Positive sentiment with fans already demanding a sequel (or trilogy)! 📈 +33% Watch Time vs. Part 1 Watch the entire mockumentary here: https://lnkd.in/gKY4XQun Kudos to the team that brought this to life! At E.L.F. BEAUTY: Laurie Lam, Patrick O'Keefe, Chelsey Duckworth, Ashley Rosebrook, Desi Gallegos, Nimrat Brar, Jocelyn Choi, Jenn Washington, Pamela Henzi, Hallie Gersten, Brittany Barbanera, Alex Kasper, Regine F., Jennifer Zaitz Sutherlin, Micah Jesse K. At Movers+Shakers: Caitlin Woods, Justin Adelman, Emily Larsen, Devon Alana Archbold, Daniel Ostrander, Grace Adams, Emma Melamed, Tamara Baskin, Mariel Weinand, Cara Zozula, Juan Marquez, Evan Horowitz, and Geoffrey Goldberg!

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