Post by Morrissette Entrepreneurship

Melissa Williams, HBA ’15, didn’t plan on starting her own company. After graduating from Ivey Business School at Western University, she headed straight for the corporate world to avoid the stress of running a business. But a personal health crisis changed everything. When the traditional healthcare system failed to provide answers for her hormone imbalance, Melissa realized she wasn't alone. She saw a gap in the market—and a systemic failure in women's health—that she couldn't ignore. Today, she is the founder of HorminaCare, a Telehealth platform bridging the gap in hormone care through: ✅ A proprietary, MD-vetted medical framework. ✅ Specialized nurse practitioners. ✅ Evidence-based, personalized treatment plans. From a "one-woman team" to a leader in the Canadian Femtech movement, Melissa is proving that sometimes the best businesses are the ones you never intended to start. 🔗 Read the full feature on Melissa’s journey: https://bit.ly/4sa1wzE #WomenInHealth #Femtech #IveyBusiness #Entrepreneurship #WesternUniversity