Post by Morrissette Entrepreneurship

As a significant group of Canadian business leaders and entrepreneurs near retirement, much of the discussion in the public square has centred around questions of ownership. In North America alone, more than 6 million business owners are looking to retire in the next decade. They are a generation that has gone through dramatic seasons; geopolitically, culturally and technologically. Through all of that, they have learnt valuable lessons and adapted their firms to create value for themselves, their families and the communities they support. Yet while wealth and businesses can be passed along, what about the individuals? How does one remember the way someone lights up recounting their first risk, their worst failure, or their proudest moment? These things disappear, not all at once but slowly, and most families only realize they are gone when it is far too late to capture them. "Later" is the most expensive word in legacy. Andrea Lekushoff built CONTEXT Studios because she understood this loss before it happened. And she was determined to do something about it. Today, Lekushoff is preserving the stories behind an amazing generation of individuals, founders, and family enterprises as cinematic heirlooms that will inspire future generations and sustain cherished memories. https://bit.ly/4vIoiB0