Post by Mons Royale

Thank you, Innsbruck. Last month, we hosted another collaborative event with CLUBHOUSE in Innsbruck, and this one hit different. On paper, it was a double feature: A Custom Balaclava Workshop with local Innsbruck artist, Lukas Goller, and a three hour conversation with professional snowboarder and legend, Gigi Rüf. Hosted by Mariano Gibert, we yarned about everything from Gigi's early days in Austria to the UN INC crew and Natural Selection Snow. But what made it special wasn’t the format. It was the people. The right crew showed up. The core community. The ones who live and breathe this stuff. The ones who ask the good questions. The ones who stay for the full three hours of snowboard chat because they can't tear themselves away. The whole night was warm, welcoming, and open. Curious. New faces mixed with long-time supporters. Creative chaos, in all the best ways. For us, that’s the sweet spot. That's what brand building looks like. Real connection, in real rooms, with real people. Open discussions. Learning. Shared stoke. New friends and old. And, if our DMs are anything to go by, there’s appetite for more. Good thing we’re just getting started. Read more in the Mons Journal here https://lnkd.in/gfKaYwuc