Post by Mondelēz International

What happens when an iconic triangular Swiss chocolate brand meets one of the world's most celebrated names in crystal artistry? In true Never Square style: something unexpected, something beautiful, and something that gives back. Toblerone today announces The Ultimate Gift. The centerpiece: the Toblerone Crystal Bar crafted by Swarovski. An exceptionally rare series of hand-made crystal replicas of the original Toblerone bar — each weighing 851g, featuring 546 individually cut facets, and requiring over 200 hours of development and production. These bars will be showcased at pop-up experiences across 9 major international airports from July 1st-31st and auctioned globally, with 100% of winning bids donated to each airport's designated charity partner. It's a campaign that reflects what Toblerone stands for: quality without pretension, creativity with purpose, and the belief that the most interesting gifts are rarely the obvious ones. As Iain Livingston, President Toblerone & World Travel Retail, puts it: "Toblerone has always been more than a chocolate bar. It's a ritual, a symbol of travel, and one of the world's most recognized gifts. The Ultimate Gift is exactly that and will raise funds to support brilliant causes that help make the world a better place." Bidding is open to everyone globally at: http://ms.spr.ly/6048vShVA #Toblerone #Swarovski #TheUltimateGift #NeverSquare

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