Post by Mondelēz International

We’re celebrating with OREO in the Benelux!🎉 Our beloved brand is inviting fans to discover its temporary one-of-a-kind pop-up store in the Netherlands, specifically at Utrecht Central Station📍 until May 9, where it’s showcasing OREO’s full product range, while inviting visitors to take part in interactive games, explore exclusive merchandise and enjoy plenty of dunking fun. The occasion? OREO’s 18th anniversary in the Benelux🎂 – a milestone that reflects years of staying true to a simple but powerful philosophy: Stay Playful. From the iconic Twist, Lick, Dunk ritual to surprising, limited editions and local activations, OREO has strengthened its relevance over the years while continuing to connect people across generations in these three countries. This anniversary is not a traditional milestone birthday for a brand, but precisely because 18 culturally signifies 'coming of age', it perfectly captures OREO's essence: growing up without ever losing its playful spirit. Strong brands grow and evolve but never lose what made people love them in the first place. Here’s to 18 years of OREO in the Benelux, and to many more playful moments ahead! #OREO #StayPlayful #Benelux

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