Post by Molson Coors Beverage Company

This summer, in addition to big and splashy national campaigns, we are also thinking about how our portfolio shows up as a whole to meet consumers in the occasions where we believe our beers are well suited. It’s the everyday moments, like getting away for a long weekend at the lake with friends or taking on an international adventure to cheer on your favorite team. “Beer is the great unifier,” says Elizabeth Hitch, VP of Marketing for Above Premium beer. “You can bring beer to a party, and it’s often a welcome hit. That’s why we’re showing up where we believe consumers are, to remind them that beer is a great choice for the celebrations they care about most.” Read more at the link in comments.