Post by Molson Coors Beverage Company
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Molson Coors’ value portfolio is a key pillar of the company’s Horizon 2030 strategy, and it builds from a place of strength. Whether it’s the launch of Keystone Light Apple or Miller High Life’s one-of-a-kind JukeKeg, the company is getting creative to keep these longstanding, trusted brands at the forefront. With so much energy behind our value brands, we sat down with Senior Marketing Director for Value Brands Chris Steele to catch up on the latest from his side of the business. “People are always looking for value, and we’re proud to provide that,” says Steele. “Familiar and trusted brands and quality beer at affordable prices.” Read more at the link in comments.