Post by Molson Coors Beverage Company

Miller High Life and jukeboxes have always been dive bar staples – now, they’re coming together in a new way with the Miller High Life JukeKeg. An extension of the brand’s “Soundtrack to the High Life” platform in the U.S., the JukeKeg – built from a classic Crosley jukebox – pours ice-cold Miller High Life while keeping the classics rolling. It’s up for bid starting today on eBay, and 100% of the proceeds will go to the Wisconsin Area Music Industry (WAMI), helping support the local musicians, venues and dive bar spirit that make up High Life’s hometown and the surrounding region. As Molson Coors doubles down on its value portfolio, the JukeKeg is a reminder that value brands don’t need a premium price point to go platinum with consumers. From refreshed packaging that heroes the brand’s iconic “Girl in the Moon” logo, to a presenting sponsorship of the Rolling Stone Rock Tour, to the new JukeKeg and more, High Life continues staying true to its American Icon status while reaching drinkers through the things they love.

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