Post by Molson Coors Beverage Company

Last weekend, fans across the country raised a blue Blue Moon. Because when a blue moon graced the skies... it wasn’t actually blue. Apparently, a blue moon signifies two full moons in a calendar month, and has nothing to do with its actual color. It’s rocket science or something, we suppose. So while the moon wasn’t blue for the big day, we turned ours blue instead, swapping the amber color for a “once in a blue moon” moment: blue-colored Blue Moons to ring in such a special occasion. It’s yet another example of us getting #InTheMarket to strengthen our brands at the places our consumers love to enjoy them by creating occasions that they aren’t soon to forget. Now, we got our eye to the sky for the next blue moon 🍻

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