Post by Molson Coors Beverage Company

Ever wonder how a new product you see at the store went from an idea all the way to the shelf? Just ask our VP of Brewing, Innovation, Quality and Food Safety Steve Stradiotto.    “While it may feel like the product appeared out of thin air, it actually went through a process that took months, maybe years. ... It’s on our team to develop and pressure test these new ideas at every conceivable angle, evaluating the materials, production costs, logistics and more – basically, everything the product would need to go through to be brought to life.”    Read more about how Steve and his team help turn ideas into the beverages you love here: https://bit.ly/46pian3