Post by Molson Coors Beverage Company

During the summer of soccer, Coooooooooooooors Light will be there for every Gooooooooooal celebration with the Coors Light Tallerboy. Building on the brand’s new TV spot featuring legendary soccer announcer Andrés Cantor swapping his Gooooooooal call for a Coors Light order, the Tallerboy fits three 12-ounce cans of Coors Light, keeping the mountains blue for all your soccer celebrations. “We wanted to create something that brought that same spirit of the goal call to life in a tangible way,” Matt Carpenter, vice president of marketing at Coors Light, said to Food&Wine. “We landed on a product that physically stretched the Coors Light experience.” Fans can also submit their own “Coooooooors Call” through Coors Light’s website for a chance to win prizes worth up to $10,000. Read more about the Tallerboy and Coors Light’s soccer plans at the link in comments.