Post by Molson Coors Beverage Company

Coors Banquet’s recent growth is undeniable, and the brand is ready for its next frontier...   To get there, Banquet is releasing the latest iteration of its “Start Your Legacy” campaign, rooted in its 150-year legacy and its 100% Rocky Mountain Water. And it’s not stopping there. It’s also going somewhere it hasn’t been in five years: live sports. With a double-digit media increase over last year, Coors Banquet will appear in marquee TV moments including pro baseball and college football in 2026.   Read more about the new spot and brand’s upcoming plans here: https://bit.ly/4daC4WK