Post by Moloco

ShareChat’s Quick TV, a fast-growing microdrama app with 60+ million monthly active users in India, had a growth challenge: high drop-off rates between trial sign-ups and paid subscriptions. To tackle it, Quick TV leveraged Moloco’s compound AI system to build a customized optimization approach. This helped them identify users with genuine intent to subscribe, not just intent to try. The Impact? A measurable shift from a quantity-driven approach to a quality-focused growth engine, with real gains in cost efficiency and retention. Curious how they did it? The full case study breaks it down: https://lnkd.in/ehWRNfpt Siddharth Jhawar, Tanmay Swarup, Chandrapratap Singh, Anurag R Nair, Mohana Saha #Microdrama #MicrodramaRetention #Shortform #AIinAdvertising #Moloco #UserAcquistion