Post by Moloco

If your growth flywheel is stuck, take a look at your retention strategy. A look at re-engagement by the numbers: 1 - Acquisition is tough work. And the attrition clock starts ticking quickly.  The majority of attrition occurs within the first 3 days. 2 - After 30 days, nearly half of all newly acquired users have uninstalled the app. 3 - Inactive users often don’t return organically. 72% of paying users don’t return after 7 days of inactivity. 4 - Bringing back dormant users is significantly cheaper than acquiring new ones, especially as UA costs rise.  Re-engagement campaigns cost 4X less per action than UA. And generate 896% higher ROAS. 5 - Sophisticated growth teams are investing in acquisition + retention. If we look at gaming, lifetime value in gaming apps is climbing, despite declining installs. D7 LTV is up 3%, D90 ARPPU is up 6%. Players come, and they’re given reasons to keep coming back. Re-engagement is more than marketing – it’s asset protection. Moloco’s AI identifies at-risk users at just the right times, reactivating lapsed users and keeping your flywheel humming. Re-engage. Reconnect. Reignite growth now.  Learn How → https://lnkd.in/gc5_SR-X