Post by Moloco

When your core acquisition channels are delivering, the next challenge is often finding incremental growth without sacrificing performance. For ChillBase, this was CTV. With a less saturated environment than mobile and premium viewer attention, CTV offered access to high-value audiences. Because ChillBase already trusted Moloco’s mobile performance and reporting, they were confident in extending into CTV. The results speak for themselves. In the first month, the campaign exceeded ChillBase's target KPI by nearly 2X. Over the following quarter, the team scaled spend 9X while performance consistently remained above target. What began as an exploratory test has become an established part of ChillBase's user acquisition strategy, with high-value users from CTV serving as a powerful complement to its mobile acquisition efforts. Read the full case study: https://lnkd.in/ensWKUE2