Post by Mindshare MENA

Global recognition for local excellence 🌍🏆 We are absolutely thrilled to announce that Mindshare MENA, a WPP Media Brand, in partnership with our incredible client du Telecommunications, have officially won Gold for Best Use of Online at the Festival of Media Global Awards! 🎉 The ‘Unstoppable Network’ campaign dared to push the boundaries of innovation. du put their network to the ultimate test through a continuous 48-hour TikTok live stream, with locally loved content creators traversing across deserts, cities, mountains, and coastlines. The bold campaign didn't just showcase seamless connectivity, it made history, bagging a Guinness World Record for the longest promotional livestream!🏅 This global win is a testament to the power of bold ideas, a client that dares to be different, and a team that refuses to settle for the ordinary. A massive congratulations to the incredible teams at du, and Mindshare MENA who made this pioneering campaign an award-winning reality. We are unstoppable! 🚀 Hawra Dawood, Ibrahim Al Mayahi Al Nuaimi, Simon Ornelis-Park, Layal Hassi #WPPMedia #WPPMediaMENA #MindshareMENA #du #Festivalofmedia

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