Post by Mimi Swain

I’m proud to share Ring’s Super Bowl ad introducing Search Party for Dogs. When we started on this idea, we kept coming back to the fear that sets in when a family dog goes missing—and how much that fear eases when neighbors show up to help. We were intentional about keeping the creative focused and grounded, built around a simple idea people could relate to and recognize from their own communities. What matters most about this work: Ring is more than the physical products people buy. It’s about enabling neighbors to show up for one another in moments that matter—like helping reunite a lost dog with its family. We’re not just a doorbell or camera company. We build technology that helps neighbors show up for one another when it counts. Our mission has always been about helping people feel safer at home—and that includes knowing your pets are safe. Since launch, more than one dog per day has been reunited with their family. If this ad helps even one more dog make it home, we’ve done our job. Here’s to neighbors helping neighbors, and showing up when it matters most. (And yes, Jamie's dog, Biscuit, makes a brief cameo 🐶)

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