Post by Milica Balaban

I fact-checked a year of my own LinkedIn advice. Some of it didn't survive. I put all 132 posts from the last 365 days into a spreadsheet. Every hook, every word count, every result. The spreadsheet was rude. 10 posts made 31% of my 1.3M impressions. I couldn't have predicted a single one of them. Long posts don't get more reach. They get more conversation. Those are different jobs. I ran the exact same post twice. Second time: 83% less reach. And the closing question I end every post with? Statistically, it does nothing. Zero how-to guides in my top ten. A brunch photo beat my best strategic thinking by 120,000 impressions. The full breakdown is in this week's newsletter, including the part where the data called me a liar and the part where it proved me right. So, what do you think happens now if I end with a question the data says is useless? ⚠️ Follow Milica Balaban if you're into marketing insights, personal stories, and the ugly truth.