Post by Mike Sperduti

A TikTok Beat Your Med Device Campaign!!! Skender Daerti, CEO of The Clinician eXchange shared a story that proves a point we have been preaching. A VP of Pharmacy at a major health system stood up in front of a room of executives and said the quiet part out loud. She found out about a product from a TikTok video. Not the six-figure campaign that company built. The TikTok her younger pharmacist shared with her. Then they went back through everything that company actually created. The expensive content. The polished assets. None of it reached her. A kid scrolling on her phone did. Here is the bottom line. Exposure at the right time beats spend every single time. Your buyer is human 24 hours a day, not just when your rep is in the room. Watch as our panel breaks down why "why would a medical device company be on TikTok" is the wrong question. The right one is, where is your buyer actually learning about new technology right now? Because it probably isn't where you're spending. Here is the clip and full episode information.

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