Post by Michael Pratt

We are finally done herding the cats. These CEOs can be so hard to pin down at Cannes! So here you go... The Fight Card for DFC: Cannes 2026 Fight 1: Brand Identity & Chasing Culture Rhonda Hiatt - CEO, M+S Saatchi vs Crystal Foote, FLTA® - CEO, Digital Culture Fight #2: Brand vs Performance & Budget Allocation Kamran Asghar - CEO, Crossmedia vs Paul Frampton-Calero ⚡️ - CEO, Goodway Group Fight #3: AI: Brand Partner or Killer? Adam J. Epstein - CEO, AdMarketplace vs Stu Solomon - CEO, HUMAN Fight #4: Media Fragmentation: Creative vs Data Francesco G. - CEO, Cubeiq vs Emma Armstrong - CEO, BBDO