Post by Mike Kunkle

Sales Enablement | Revenue Enablement | Sales Effectiveness | Commercial Excellence | Sales Performance | Sales Training | GTM Readiness | Author, The Building Blocks of Sales Enablementโ„ข

๐—›๐˜‚๐—บ๐—ฎ๐—ป + ๐—”๐—œ ๐—ถ๐—ป ๐—•๐Ÿฎ๐—• ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€: ๐—š๐—ฒ๐˜ ๐—•๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—™๐—ถ๐—ฟ๐˜€๐˜, ๐—ง๐—ต๐—ฒ๐—ป ๐—š๐—ฒ๐˜ ๐—™๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ! CEOs, Sales Leaders of all titles, and Enablers of all flavorsโ€”Happy Friday! Mike Kunkle here. Welcome to this week's edition of ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐—˜๐—ป๐—ฎ๐—ฏ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฆ๐˜๐—ฟ๐—ฎ๐—ถ๐—ด๐—ต๐˜ ๐—ง๐—ฎ๐—น๐—ธ! The "AI will replace sellers" narrative is loud. But the data tells a different storyโ€”and it points to the right question: not whether AI replaces sellers, but how you use AI to become a seller who can't easily be replaced. This week's edition lays out what that actually looks like, from effectiveness first to efficiency second. ๐Ÿ”ธ ๐—ช๐—ต๐˜† ๐˜๐—ต๐—ฒ ๐—”๐—œ ๐—ฆ๐——๐—ฅ ๐—ฟ๐—ฒ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—บ๐—ฒ๐—ป๐˜ ๐—น๐—ฎ๐—ฟ๐—ด๐—ฒ๐—น๐˜† ๐—ณ๐—ฎ๐—ถ๐—น๐—ฒ๐—ฑ: and what the data tells us ๐Ÿ”ธ ๐—ง๐—ต๐—ฒ ๐—›๐˜‚๐—บ๐—ฎ๐—ป ๐——๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐˜๐—ผ๐—ฟ๐˜€: the qualities AI can fake but never replicate, and why they're becoming more valuable in an AI-saturated market ๐Ÿ”ธ ๐—ช๐—ต๐˜† ๐—บ๐—ผ๐˜€๐˜ ๐˜€๐—ฒ๐—น๐—น๐—ฒ๐—ฟ๐˜€ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ-๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ: it's usually a bandwidth problem, not a skill problem (with a stat that might surprise you) ๐Ÿ”ธ ๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€ ๐—•๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐—˜๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐˜†: what the "Eff. Sequence" looks like in practice, and why reversing it just automates mediocrity ๐Ÿ”ธ ๐—”๐—œ ๐—ณ๐—ผ๐—ฟ ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐˜๐—ฒ๐—น๐—น๐—ถ๐—ด๐—ฒ๐—ป๐—ฐ๐—ฒ: company research, buying signals, stakeholder mapping, and account intelligence before you ever make contact ๐Ÿ”ธ ๐—”๐—œ ๐—ณ๐—ผ๐—ฟ ๐—ฝ๐—ฟ๐—ฒ-๐—ฐ๐—ฎ๐—น๐—น ๐—ฝ๐—ฟ๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: including a specific tool that gets a rep genuinely ready for a complex deal in under three minutes ๐Ÿ”ธ ๐—”๐—œ ๐—ณ๐—ผ๐—ฟ ๐˜€๐—ธ๐—ถ๐—น๐—น ๐—ฑ๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜, ๐—ฝ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ผ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ป๐—ด: plus a nuance about transcription vs. note-taking that matters more than you'd think ๐Ÿ”ธ ๐—”๐—œ ๐—ณ๐—ผ๐—ฟ ๐—ฒ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐˜†โ€”what to automate once you've gotten better, with solid resources from Miles Austin and David Brock. If you're a seller trying to stay relevant, a sales leader figuring out how to deploy AI for real results, or an enablement professional building the case for a smarter approachโ€”this one's for you. Until next time, ๐— ๐—ฎ๐—ธ๐—ฒ ๐—ฎ๐—ป ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—˜๐—ป๐—ฎ๐—ฏ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜!

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