Post by Mike Kunkle
Sales Enablement | Revenue Enablement | Sales Effectiveness | Commercial Excellence | Sales Performance | Sales Training | GTM Readiness | Author, The Building Blocks of Sales Enablementโข
๐๐๐บ๐ฎ๐ป + ๐๐ ๐ถ๐ป ๐๐ฎ๐ ๐ฆ๐ฎ๐น๐ฒ๐: ๐๐ฒ๐ ๐๐ฒ๐๐๐ฒ๐ฟ ๐๐ถ๐ฟ๐๐, ๐ง๐ต๐ฒ๐ป ๐๐ฒ๐ ๐๐ฎ๐๐๐ฒ๐ฟ! CEOs, Sales Leaders of all titles, and Enablers of all flavorsโHappy Friday! Mike Kunkle here. Welcome to this week's edition of ๐ฆ๐ฎ๐น๐ฒ๐ ๐๐ป๐ฎ๐ฏ๐น๐ฒ๐บ๐ฒ๐ป๐ ๐ฆ๐๐ฟ๐ฎ๐ถ๐ด๐ต๐ ๐ง๐ฎ๐น๐ธ! The "AI will replace sellers" narrative is loud. But the data tells a different storyโand it points to the right question: not whether AI replaces sellers, but how you use AI to become a seller who can't easily be replaced. This week's edition lays out what that actually looks like, from effectiveness first to efficiency second. ๐ธ ๐ช๐ต๐ ๐๐ต๐ฒ ๐๐ ๐ฆ๐๐ฅ ๐ฟ๐ฒ๐ฝ๐น๐ฎ๐ฐ๐ฒ๐บ๐ฒ๐ป๐ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐บ๐ฒ๐ป๐ ๐น๐ฎ๐ฟ๐ด๐ฒ๐น๐ ๐ณ๐ฎ๐ถ๐น๐ฒ๐ฑ: and what the data tells us ๐ธ ๐ง๐ต๐ฒ ๐๐๐บ๐ฎ๐ป ๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐๐ถ๐ฎ๐๐ผ๐ฟ๐: the qualities AI can fake but never replicate, and why they're becoming more valuable in an AI-saturated market ๐ธ ๐ช๐ต๐ ๐บ๐ผ๐๐ ๐๐ฒ๐น๐น๐ฒ๐ฟ๐ ๐๐ป๐ฑ๐ฒ๐ฟ-๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ: it's usually a bandwidth problem, not a skill problem (with a stat that might surprise you) ๐ธ ๐๐ณ๐ณ๐ฒ๐ฐ๐๐ถ๐๐ฒ๐ป๐ฒ๐๐ ๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐: what the "Eff. Sequence" looks like in practice, and why reversing it just automates mediocrity ๐ธ ๐๐ ๐ณ๐ผ๐ฟ ๐ฟ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ฎ๐ป๐ฑ ๐ถ๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ: company research, buying signals, stakeholder mapping, and account intelligence before you ever make contact ๐ธ ๐๐ ๐ณ๐ผ๐ฟ ๐ฝ๐ฟ๐ฒ-๐ฐ๐ฎ๐น๐น ๐ฝ๐ฟ๐ฒ๐ฝ๐ฎ๐ฟ๐ฎ๐๐ถ๐ผ๐ป: including a specific tool that gets a rep genuinely ready for a complex deal in under three minutes ๐ธ ๐๐ ๐ณ๐ผ๐ฟ ๐๐ธ๐ถ๐น๐น ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐, ๐ฝ๐ฟ๐ฎ๐ฐ๐๐ถ๐ฐ๐ฒ, ๐ฎ๐ป๐ฑ ๐ฐ๐ผ๐ฎ๐ฐ๐ต๐ถ๐ป๐ด: plus a nuance about transcription vs. note-taking that matters more than you'd think ๐ธ ๐๐ ๐ณ๐ผ๐ฟ ๐ฒ๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐โwhat to automate once you've gotten better, with solid resources from Miles Austin and David Brock. If you're a seller trying to stay relevant, a sales leader figuring out how to deploy AI for real results, or an enablement professional building the case for a smarter approachโthis one's for you. Until next time, ๐ ๐ฎ๐ธ๐ฒ ๐ฎ๐ป ๐๐บ๐ฝ๐ฎ๐ฐ๐ ๐๐ถ๐๐ต ๐๐ป๐ฎ๐ฏ๐น๐ฒ๐บ๐ฒ๐ป๐!