Post by MIK Studio

Creatives are fighting back against AI with the one thing it will never have: their DNA. But what does human biology really hold over technological optimisation? As it turns out… a gag reflex. Motion Sickness asked their clients to pledge allegiance to human ideas by taking a literal blood oath. Uncommon Creative Studio invited a community of creatives to a mixer event in order to steal their germs, and transform them into a living, lab-grown “visual identity.” Queasy? So are we, but that’s kind of the point. Afterall, what’s more human than a visceral reaction? AI doesn’t know what it’s like to have your skin crawl; your palms sweat; your heart race; your stomach drop. It’s a poignant reminder that when we sub emotional complexity for streamlined efficiency, we don’t just dehumanise our workflows... We become more like machines ourselves.