Post by Middel & Partners

The essence of this step is to start viewing things differently, to detach yourself from your own existing thought patterns, and to gain new and fresh insights. During this step the team discovered and identified: 1. Which trends and technology can be taken advantage of? 2. Who are the customers and what frictions they're struggling with? 3. Which innovation opportunities offer promising perspectives? Observe & Learn has allowed our team of #innovation #experts to raise 748 ideas accordingly. Be sure to keep up to date with the team and the project https://lnkd.in/gS_rDRy Coenie Middel Divan Swanepoel CA(SA) Gijs van Wulfen Alexander Madl Nereo Lanzoni Maria Vittoria Colucci d'Amato Letizia Migliola Marco Stehouwer August Eckhardt Eveline van Eck Jessie Wagemakers Corina Ghiatau Rienk Venema Wouter van Leeuwen Geert Vermeir Jens Emrich von Kajdacsy Florian Hameister ✅ Mathijs Niehaus Silvia Zubeldía Díaz Geert Schols Ákos Zala Monique Custers Sigrid van der Heide- van Loon Hans van Uden Bülent Duagi #observe #learn #leadingpositivechange #FORTH #customerfrictions #trends #technology #innovationopportunity #Covid19 #vuca #vucaworld