Post by Michelle Gass
President & Chief Executive Officer, Levi Strauss & Co.
We just announced another quarter of exceeding expectations and raising the bar for Levi Strauss & Co. Q2 was strong across the board. Growth across markets in every channel and every major category. Our 17th consecutive quarter of positive comps. Full-year guidance raised again. What excites me most isn't any single number. It's the pattern. Consistent, broad-based growth doesn't happen by accident. It happens when strategies are working, teams are executing, and brands are deepening its relationship with fans around the world. We're evolving into a DTC-first denim lifestyle company, with more ways to win than ever before and teams that know how to capitalize on the big moments. Our Behind Every Original campaign continues to build globally. Our stores look better than ever, and our product mix is resonating (approximately one-third of our topline growth this quarter came from categories other than denim bottoms). And when the world's bigger soccer tournament came to Levi's® Stadium, our team turned a branding restriction into one of the most viewed moments in our brand's history. I’ve never been prouder of our global team. It’s their focus on our fans that are really driving our results. Thank you for another great quarter and for helping us start to truly unlock what's possible for our brand.
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