Post by Michelle Porter

The contact center holds the richest real-time signal of what customers are actually thinking. Most enterprises are still measuring it like a cost center. Customerland’s Mike Giambattista interviewed four Verint executives at #Engage2026, including CEO Dave Rhodes. All of them landed in the same place: the intelligence inside the contact center should be driving decisions across product, pricing, fraud detection and marketing. Not just #CX. That's not a contact center argument. That's an enterprise architecture argument. Full piece is worth the read: https://buff.ly/vJjgR3P #CXAutomation #AI #VerintEngage2026 #VerintEngage #VivaLasVerint