Post by Michal Steinbach

16 years with Harley-Davidson Germany – and the engine’s still roaring. On August 1st, 2009, I kicked off a journey that became so much more than just a job. It’s been passion. Freedom. A way of life. 📸 This photo was taken at the IAA in Frankfurt, back in September 2009 – my very first major event, just weeks into the role. Even then, I felt it: Harley-Davidson is different. It’s not just about motorcycles – it’s about emotion, authenticity, and living life wide open. Over these 16 years, I’ve had the privilege to work with truly legendary machines – bikes that give you chills, that carry stories, that move souls. I’ve crossed paths with incredible people – colleagues who became friends, teammates who became family. And I’ve gained experiences that have shaped me in every way. Harley-Davidson isn’t just what I do – it’s who I am. Fueled by passion. Shaped by freedom. Big thanks to everyone who’s been part of this ride – on the road, behind the scenes, or by my side. The journey continues – and the road is still wide open.