Post by Michael Vamosy

Defiant is extremely proud of our collaborative rebrand of Airport Home Appliance to HomeWise Appliance. From the renaming, to brand strategy, brand identity, tagline, storefront design, to the commercial campaigns and everything in-between. Take a look at the full case study here and see our strategic-creative process and how we helped redefine the brand. Let us know what you think. https://lnkd.in/gNrs2dVc Kate Van Eeghen Kris van Eeghen-Stoddard Freddy Richardson Anil Malhi Mani Bamiri Derek Tacconelli Gilbert Avila Alexander Ishida Henry Jamin IV Christian White Jason Pauley Joe Lilli Astra Reps Astra (Schwartz) Dorf Ray Ecke Dorit Simone KF Tessa Munro Ben Whitehair Nicolas Sellar Robbie Davis NTD Digital Yolanda Yao Angela Ramirez Michael Vamosy #branding #adagency #graphicdesign #CMO #Marketing #strategy #brandstrategy