Post by Michael Krause

Sold out immediately - “The iPhone moment of footwear” (Highsnobiety) was a success 🤩 I’m honest - I had some sleepless nights if our platform would be able to handle the load of all the Nike enthusiasts around the world trying to buy the Air Max 1000 at the same time. Yes, it’s a robust Shopify backend, yes, we had bot protection activated just in case and we prepared well. But there is always something that goes wrong that you have not envisioned. At least it was my fear. But luckily I was proven differently. And even though I‘m sad that not every customer could get the shoe this time, it was great that we professionally and seamlessly sold the capacity we got for the drop. Congrats to everyone involved - Stefan, Julian, Pascal, Alexandre, Amrit, Robert, Simon just to name a few. And of course to our friends at Nike for the trust, the great design and building up the hype. 🤩 And thanks to Franz-Maximilian Foltin for organizing the 🍕 and 🍺 and 🍩 after work celebration in the office. Milestones need to be celebrated.