Post by Michael Van Ausdeln

I help brands find the single most persuasive message they can deliver | Senior Brand Strategist | Messaging Strategist | Copywriter

Talking about brand permission here in a new article from The Food Institute, using the example of Liquid Death and why the Hardee's/Carl Jr.'s Kate Upton ad faced backlash. (Hint: Hardee’s family-friendly message of “down-home food, done right" didn't exactly scream “Kate Upton gyrating on a convertible.”) https://lnkd.in/eZTtKwYc

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