Post by Michael Kass-Buchberger

My magic recipe 🍴 for teaching “𝘎𝘭𝘰𝘣𝘢𝘭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵” at the JKU Business School: 🎓 500g renowned scientific concepts 🍳 3 eggs 🗣 4 cups of story telling 🐱 ¼ out of your comfort zone activities 👅 salt and pepper 💼 AND: 100 kg insights from practical experts Stir well and give time to rest – I hope the outcome has a great taste! 🍱 𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤’𝐬 𝐭𝐚𝐤𝐞 𝐰𝐚𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐥𝐚𝐬𝐭 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭 => 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐞𝐱𝐩𝐞𝐫𝐭𝐬! I am glad that Wolfgang Langeder from weGrow International - a consulting firm based in Amsterdam supporting scale-ups in international expansion - accepted my invitation. Wolfgang shared his expertise on how he supports the start-up industry when going global in such an interactive and fun way that 𝐰𝐞 𝐚𝐥𝐥 𝐡𝐚𝐝 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐭𝐢𝐦𝐞 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. Just 3 out of many 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬: 🐣 Founders often base the decision which markets to enter on their emotions (e.g. Barcelona is an attractive city – let`s go to Spain) 🐣 Many start-ups underestimate the time needed for hiring a country manager when entering a new market 🐣 Enough free founder headspace is a key asset for a successful global growth strategy After focusing on born globals – we will dive into the world of corporates next week. Stay tuned! #education #entrepreneurship #startups #machenstattreden