Post by Michael Eccleston

Founder, Goodwood House — verifiable AI-ready data. CatalogueScore for retail · DependMap for supply chains.

It sounds absurd. A brand as large and recognisable as Nike, unable to be found by an AI shopping assistant. But McKinsey's latest consumer research turned up something genuinely counterintuitive — and it should worry every large retailer betting that size will protect them.

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