Post by MetaRouter

Next week, our CEO Nikhil Raj joins two top leaders from across the ecosystem, at the Ascendant Network Boot Camp, to unpack one of the most important (and often overlooked) shifts in retail media: the risk of outsourcing your most valuable data asset. In this conversation with Melissa Gallo and Michael Greene, the trio will explore why more RMNs are rethinking third-party identity infrastructure — and what it takes to bring identity back in-house. In the next phase of retail media, control over data won’t just be a technical decision... It will be a competitive advantage. 📍 Breakout D: Your Identity Graph, Their Rules 🗓️ April 16 | 10:15–10:45 If you’re thinking about the future of retail media infrastructure, this is one to catch. 👉 Learn more: https://hubs.li/Q04b1qnR0 #RetailMedia #IdentityResolution #FirstPartyData #DataInfrastructure #CommerceMedia