Post by Messe Frankfurt Middle East

We were delighted to host our Resilience, Readiness & Opportunity event last week, bringing together more than 500 attendees from across the global events community, both in person at Dubai World Trade Centre and online from around the world. At a time when clear communication, collaboration and confidence matter more than ever, the session provided an important platform to share insights on Dubai's readiness for the upcoming event season, the resilience of our industry, and the opportunities that lie ahead. We were honoured to welcome His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, Diego Cortese, Vice President, Dubai World Trade Centre, and industry leaders from Emirates NBD, SIRA and the wider business community, who shared valuable perspectives on tourism, events, business confidence and market readiness. In the coming weeks, we will be hosting a series of additional sessions with key partners and subject matter experts to address specific questions from our community and provide further updates on the topics that matter most to our customers, exhibitors, visitors and industry stakeholders. For those who were unable to join us last week, watch the full event recording here https://lnkd.in/ekzaQQpu. Thank you to everyone who joined us, whether in the room or online, and to our partners at Dubai World Trade Centre for helping make the event possible. Ted Bloom Flyn Roberts #messefrankfurtME #DubaiForward #eventsindustry

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