Post by Merve Nazlioglu
Chief Marketing Officer at Insider One | B2B SaaS Marketing
Just wrapped up #UPLIFT20 with my amazing team! The last 6 months have been rough, but as #retailers, we came out stronger. Now is the time to come together to share what works and to minimize trial+error in our O(N)FFLINE world. We need to focus our energy on rediscovering our existing customers and building strong bonds with first timers. We need to focus on delivering truly individualized #customerjourneys that flow, convert, and retain. Experiences that are mindful and human. Experiences that will make us lovable brands that are a joy to buy from. BIG heartfelt thanks to all of our speakers & the incredible UPLIFT TEAM for raising the bar in virtual events. I've packed the top 10 key takeaways in this article. But don't worry—recordings are on the way ;) Feeling grateful to be a part of this virtual community with such authentic voices. Let's keep raising the bar in retail and individualized #customerexperiences during the #peakseason & beyond: Guilhem Cussonnet, Rebecca Roth, Fanjuan SHI, Monika Schulze, Xavier Cardon, Mazen Mroueh, Elinor Noble, Laurent Burel, Agnieszka Isa, Stuart Rex, Elroy Condor, Melissa Jarvinen, Maria Luiza de Lange, Karl Bosmans, Eminé OlaussonFourounjieva, Marta Ogórkiewicz,Spencer Waldron, Phillip Smith, Jackie Barnett, Nicola Fox, Pascal LANNOO