Post by Merve Nazlioglu

Last week at #SeamlessDXB, I had the pleasure of hosting a fireside chat on the transformative power of #GenerativeAI in marketing. I was joined onstage by two inspiring female leaders pioneering the future of #GenAI and #CX, Plama Spetsova from Bath & Body Works and Lara Barkouki from Dubai Holding, where we explored how #AI is reshaping their industries and driving exciting innovation for marketers worldwide. 💡 My top takeaways from the discussion were: 1️⃣ Generative AI is changing how brands build long-lasting customer loyalty 2️⃣ It’s also a key driver for delivering creative and immersive customer experiences 3️⃣ #ConversationalAI is critical for delivering effective customer engagement at scale 4️⃣ The future of retail will see AI delivering dynamic pricing 5️⃣ Driving #sustainability through AI technology should be at the top of everyone’s list I go into more detail and share many real-life examples of AI in action in my latest article, which you can read below. And, lastly, I’d love to know how your business uses Generative AI to improve the #CustomerExperience. Let me know how #AI is helping you become more efficient, productive, creative, and innovative by sharing your experience in the comments below… 👇