Post by MERIDA BIKES INTERNATIONAL

𝗥𝗘𝗔𝗖𝗧𝗢 𝗟𝗔𝗨𝗡𝗖𝗛 𝗘𝗩𝗘𝗡𝗧  #Reacto #Launch During the ten-day event near Benicàssim, we welcomed 24 journalists from 16 countries, and over 100 business guests from 17 countries joined the VIP Riding Days. The relaxed yet informative atmosphere, coupled with easy access to quality test routes and a selection of almost 60 test bikes, provided the perfect setting for the launch of the Generation V REACTO. While the media camp began with the unveiling of the REACTO at the state-of-the-art Bellver Blue Tech Zone tech centre, followed by detailed, workshops the next day Throughout the launch, the press had ample opportunity to discuss the new bike with the team and spent extensive time test-riding it on the perfect test loops, all of which started and finished at the hotel. We also provided photo and video services for our media guests, equipping them with detailed information on the bikes and personalised image and video assets. The result was an amazing press and dealer feedback about the new REACTO right after the official embargo lift on March 6th

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