Post by Menna Hassan

Growing up, experiencing a World Cup felt simple. ⚽️ You watched the matches. You collected the stickers. You argued with friends. You dreamed about being there one day. The World Cup felt close, even when it was happening on the other side of the world. 🌍 Today, football is more connected than ever. We can follow every match, every player, every moment in real time. And yet, I can’t help but wonder whether the experience of a World Cup feels different than it once did. Not the football itself. The experience around it. Because being a fan has never been easier. But experiencing football’s biggest stage might be another story. Curious to hear how others see it. 💬 #SportsMarketing #SportsBusiness #WorldCup2026 #Football #FanExperience #SportsIndustry #SportsEconomics #SportsManagement #FootballBusiness #SportsStorytelling #SportForAll