Post by Menarini Asia-Pacific

Huge congratulations to our Vietnam team for winning Digital Innovation of the Year - Vietnam at the Healthcare Asia Pharma Awards 2026! This award celebrates Menarini Connect, a pioneering super-app designed to bridge the "digital disconnect" in the pharmaceutical industry by meeting healthcare professionals (HCPs) exactly where they are. Faced with a saturated digital landscape, our colleagues adopted a behavior-first strategy by building their ecosystem directly inside Zalo, the messaging app their audience already uses daily. Powered by Gemini AI and Canva Enterprise, this AI-driven hub delivers personalized content at scale, ensuring every interaction is both relevant and timely. The results have been transformative, featuring a market-leading 96% click-through rate and a surge in growth that added 2,150 verified HCPs in 2025 alone. By evolving a standard messaging tool into a comprehensive Medical Mini-App, the team has successfully built a "digital highway" directly to the customer, proving that the best innovations simplify journeys rather than complicating them. #MenariniAPAC #MenariniVietnam #HealthcareAsia #PharmaAwards #DigitalInnovation