Post by Meltwater

With nearly two weeks of FIFA World Cup 2026 matches complete. We used Meltwater to track the conversation across 11 markets from 11–21 June. 👀 8.36 million mentions across APAC. 💬 132M engagements across APAC 📈 June 15 was the biggest single day of the tournament so far Here’s what stood out: ⚽ Japan vs Netherlands — Playing their opening fixture against the Netherlands just days after their captain's retirement, Japan fans rallied behind the team as they scored a last-minute equalizer. 📺 Hisense — The major appliance and electronics manufacturer's giveaway campaign drove strong participation, converting tournament buzz into real momentum. For brands across the region, it’s a good reminder: the biggest World Cup moments don't just happen on the pitch, they happen in the feed. Last-minute drama, captivating storylines, and smart sponsor activations that ride the wave of tournament emotion are what cut through.