Post by Meltwater

We hosted our first Marketers Meetup in Manila, Philippines last Wednesday, and what an incredible turnout! Andrei kicked off by sharing how the customer journey is evolving in the generative AI era. For years, consumers relied on search engines and social media to discover information. Today, large language models like ChatGPT and Claude are increasingly becoming the channels people turn to for answers, recommendations, and research. If your brand isn’t showing up in these conversations, you risk being left behind. At Meltwater, we’re seeing firsthand how AI is reshaping the way brands are discovered and evaluated online. We were honored to have Winston from BPI and IA from ABS-CBN join Sunita in a panel discussion on their AI adoption journeys. They shared valuable insights on the importance of experimentation, establishing clear governance frameworks, and ensuring enterprise-grade security protocols are in place as organizations scale AI initiatives. A big thank you to everyone who joined us. Looking forward to seeing you at our next event! Trish Victoria, MSc Gino Dayanghirang Juan P. Kimberley Ng Cara Farin Pavlova Leung Kiran M. Iris Berces