Post by Meltwater

Last Friday, we hosted our Marketers Meetup in Singapore, where we shared how to navigate the new customer journey in the generative AI era. It was so great to see marketers and comms professionals come together to learn and connect! Sunita Howe kicked things off with high energy, sharing how LLM is emerging as a new discovery channel alongside search, social, and reviews. Amanda Lim Qi Yin followed with practical use cases on how customers are leveraging data from different discovery channels to drive outcomes. We wrapped with a thought-provoking panel where Upali Dasgupta moderated and had Terence Lee, Alyce Erikson, and Phoebe SHEN joined us to share their perspectives. Key takeaways: 🔹 From SEO to GEO: Brands must optimize for LLMs in a zero-click world. 🔹 AI as a coach: LLMs are now used to challenge ideas, not just find answers. 🔹 B2B discovery gap: If your content isn’t AI-crawlable, you risk being overlooked. 🔹 Human edge matters: Differentiation comes from personality, not AI-generated averages. 🔹 Trust paradox: Transparency vs. misuse—both impact credibility. 🔹 AI-native generations: Gen Z & Alpha are integrating AI into everyday decisions. We're hosting our next Marketers Meetup in the Philippines, where we'll dive into the same topic. Keen to join? Reach out to Sunita Howe to learn more! Dipak Mitra Samantha T. Hui Lin Kok Liza Wee Kimberley Ng David Chen Huixian Yang Laura Stewart