Post by Meltwater

📍Cannes Lions International Festival of Creativity Meltwater’s CEO, John B., spoke on a panel in Cannes hosted by Havas and PRovoke Media. The panel explored a challenge facing every communicator, marketer, and brand leader today: How do you scale content creation while preserving the authenticity, creativity, and emotional connection that drive real brand affinity? 🎤 Featuring insights from: John B., CEO, Meltwater Dara A. Busch, CEO, HAVAS PR North America Amy Bonitatibus, Chief Corporate Affairs Officer, PayPal James Wright, Global Chair, HAVAS PR Network and Global CEO, HAVAS Red Oliver Walker-Jones, CMO, Joby Aviation Moderated by Maja Pawinska Sims, Editorial Director at PRovoke Media. 💡 A key takeaway: As AI makes content creation easier than ever, differentiation won't come from producing more. It will come from maintaining a distinct voice, creating emotional resonance, and building trust.